A sustainable business mode is customer-centric and provides the best possible customer journey.
The heart of each business are the customers. Decisions and business processes should be oriented toward ensuring that customers have the best possible customer journey. It’s important to be aware of the touchpoints and to provide excellent service at these points. A sustainable business model is customer-centric and ensures that the existing customers become fans of the company. This is easier and cheaper than fighting with competitors for new customers in the market. Finding a good balance between CX/CRM and Marketing is the way to go. Fast growing is good – but in a durable way.
In our digital era, data is the new gold. Follow the user’s path on the website to undersand where they stuck, what they are interested in and to see if you can do optimizations to increase the user experience. Get to know your customers and optimize your consumer profiles in marketing with customer analytics. Provide tailored content (e.g. a recommendation system) to meet your user’s individual interests. Analyze your KPIs and build prediction models based on other gathered data. Monitor business processes to recognize problems before your users or customers do. Automate business processes with triggers. With a good portion of creativity there are no limits what you can do with data.
With a good portion of creativity there are no limits what you can do with data.
Business Processes and Data Flow
Make the IT a perfect mirror of the business. 10 years of experience.
I’m fascinated in how a business works – the business processes in the departments, how they are connected and the business’ supply chain. But even more fun for me is to think about the technical implementation of those structures. How to make the IT a perfect mirror of the business. This isn’t always easy, especially with standard software which usually can’t get 100% customized to the business. I have 10 years of experience in filling those gaps, optimizing workflows and managing the master data.
Today, the financial markets are mainly digitalized. About 80% of all trades are placed by machines. They use quantitative models to predict future prices. I’m researching the impact of machines on the market and a new approach to algorithms.
The impact of machines on financial markets – space for a new approach to algorithms.
The Simulation of creating new synapses for a more intelligent AI – which not only learns new information, but also new functionality.
Artificial Intelligence (AI) tries to simulate a human behaviour or decision making. As it is just a programmed behaviour it is far away from real intelligence or science fiction movies. But, of course, the results of AI research are a great enrichment, especially the fields of robotic and machine learning. I am fascinated by the idea of simulating the functioning of the human brain and am personally researching the simulation of creating new synapses. The goal is that the program not only learns new information, but also new functionality.